Publisher's Synopsis
Sales? Yuck! Who wants to be in sales? Aren't salespeople those obnoxious, pushy, high-pressure people we all try to avoid? People avoid dealing with salespeople at all costs. They want to buy without being pressured. For salespeople, isn't it easier when someone chooses to buy instead of manipulating them into a purchase? Wouldn't it be great to be able to get people to make those decisions without having to push them into it? Wouldn't your sales soar if you could get people to buy without having to be a salesman? In this breakthrough book, Doug Johnson breaks the rules and shows you how you can avoid being a salesman and simply get people to buy. You'll learn: The key to make a business successful. The truth many big name sales trainers aren't telling you. How positive thinking is harming your sales. How to avoid prospecting and have more success than ever. Why low price won't give you sales success. Why you don't need to have answers to every objection. Why "closing the sale" is the worst thing you can do. Why knowing all those "closing techniques" won't really help you. And more! Author Doug Johnson is 1st Place Winner of the 50 Great Writers You Should Be Reading Award. He 's been a successful businessman for over 35 years. With business experience ranging from owning 3 businesses to working in corporate America in positions ranging from sales to CEO in Fortune 500 companies, he has made his success because of his sales background. This is the man who has lived it, done it, and succeeded repeatedly at it. He's not just talking, he's walked in your shoes and continually ranked at the top of sales in every industry and market in which he's worked. If you only have one chance to learn about sales, this is the man who can show you how to do it. Buy this book and make it a cornerstone of your business library.
